Board of Directors

LEADERSHIP THAT INSPIRES PROGRESS

Meet the visionary leaders behind Qplus Farm Fresh Eggs. Our Board of Directors brings decades of expertise, guiding our growth with integrity, innovation, and commitment to excellence.

Datuk Seri Nurmala Binti Abd Rahim

Independent Non-Executive Chairperson

She was appointed to our Board on 21 February 2025 as Independent Non-Executive Chairperson

She obtained her Bachelor of Social Science in Urban Studies from Universiti Sains Malaysia in 1977. Subsequently, she completed her Diploma in Public Administration from the National Institute of Public Administration (“INTAN“) in 1978. She also completed her Master of Public Administration (“MPA“) from Pennsylvania State University, USA in 1988.

She began her career with the Government as an Administrative and Diplomatic Officer in 1978. Her first posting was with the Ministry of Agriculture (currently known as Ministry of Agriculture and Food Security), where she served as Assistant Secretary of the International Division, Assistant Secretary of the Planning and Development Division and the Principal Private Secretary to the Minister of Agriculture throughout her tenure from 1978 to 1984. Her tasks at the Ministry included administrative works related to the International Food Agricultural Organisation, assisting in drafting the National Agricultural Policy, and assisting the Minister in his day-to-day official duties.

In 1984, she left the Ministry of Agriculture to join INTAN as a Senior Project Officer where she was primarily responsible for conducting training programmes for Government officers in the field of quality management. In 1986, she left INTAN and took a break from her career to pursue her MPA.

Upon completion of her MPA, she resumed her career and was assigned to the Malaysian Administrative Modernisation and Management Planning Unit (“MAMPU“) under the Prime Minister’s Department as a Principal Assistant Director in 1988. During her stint in MAMPU, she was involved in various programmes aimed at improving the services of various Government departments and agencies by conducting research, visits, inspections, drafting the administrative circulars, advising and evaluating Government agencies for the quality improvement award system at the national level.

In 2002, she left MAMPU and joined MITI (then known as Ministry of International Trade and Industry) as the Director of ASEAN Division, where she was involved in various Free Trade Area (“FTA”) negotiations representing Malaysia at the ASEAN level as well as FTA negotiations with other trade partners of ASEAN. She was also the ASEAN representative and spokesperson in the FTA negotiations with India.

Throughout her tenure with MITI, she also assumed various other positions including Minister Counsellor at the Embassy of Malaysia in Tokyo, Japan, Senior Director of the Strategic Planning Division, and Senior Director of the Management Service Division.

Whilst in Japan she was involved in providing input as well as liaising communication between Malaysia and Japan on trade and economic development of both countries.

Upon returning to Malaysia after 2 years in Japan, she was involved in strategic planning, administration, finance as well as information and communications technology for MITI.
In 2007, she left MITI to join the Ministry of Plantation, Industries and Commodities (“MPIC“) (currently known as Ministry of Plantation and Commodities) as Deputy Secretary General. In 2011, she was further promoted to Secretary General. At MPIC, she was in charge of planning and developing the plantation sector covering oil palm, rubber, timber, cocoa, pepper and kenaf both upstream and downstream. She was also responsible in developing and implementing the National Commodities Policy with yearly export earnings targets whilst at the same time taking care of the interest of the smallholders. At the international level, she was involved in promoting the industry by attending international meetings and leading trade missions.

In 2014, at the age of 60, she went on a mandatory retirement from the Malaysian civil service.
She currently sits on the board of Hartalega Holdings Berhad (since 2016) and DPI Holdings Berhad (since 2018) as Independent Non-Executive Director and Senior Independent Non-Executive Director respectively. Hartalega Holdings Berhad is listed on the Main Market whilst DPI Holdings Berhad is listed on the ACE Market of Bursa Securities.

She does not have any relationship with our Promoters, Directors and key senior management.

Mr Ong Boon Leng

Managing Director

Our Promoter, substantial shareholder and Managing Director.

He was appointed to our Board since incorporation on 26 November 2024 and is responsible for overseeing our Group’s overall business planning and operations and strategic directions to drive the business development, growth and expansion of our Group.

He completed his Sijil Rendah Pelajaran from Sekolah Menengah Kebangsaan Tinggi Klang, Selangor in 1975. Ong Boon Leng has over 40 years of experience in poultry farming.

In 1979, he joined our Group as Farm Manager where he was responsible for the day-to-day operations and management of the poultry farm. He was subsequently appointed as Executive Director in 1981 where he was primarily responsible for the management of our poultry farm and feed mill operations.

In 1996, he was appointed as Managing Director where he spearheaded our Group’s transition from utilising traditional methods of poultry farming to adopting modern methods of poultry farming. Under his direction, our Group underwent significant growth from a small family business to one of the pioneers in the egg production industry. He continues to hold this position to-date.

Mdm Lim Suk Gen

Executive Director

Our Promoter, substantial shareholder and Executive Director.

She was appointed to our Board on 21 February 2025 and is responsible for overseeing our Group’s production, HR and administration departments.

She completed Penilaian Darjah Lima from Sekolah Jenis Kebangsaan (Cina) Bercham, Ipoh in 1979. She began her career in our Group in 1985 as Production Supervisor. She was primarily responsible for supervising production flow as well as managing and streamlining the production operations.

She was subsequently appointed as Executive Director in 1994 where she was primarily responsible for overseeing our Group’s administration and production departments.

In 2001, she ceased her directorship to dedicate her time to being a homemaker.
In 2004, she rejoined our Group as Production cum Sales Manager where she was primarily responsible for overseeing our Group’s production departments as well as business administration, HR and payroll management.

In 2019, she was reappointed as Executive Director, a position she continues to hold to-date.

Mr Ong Keat Qian

Executive Director

Our Promoter, substantial shareholder and Executive Director.

He was appointed to our Board on 21 February 2025 and is responsible for overseeing our Group’s farm and feed mill operations as well as veterinary and projects departments.

He obtained his Bachelor of Arts in International Business Management from University of Northumbria, Newcastle, UK in 2011.

In 2011, he began his career in our Group as General Manager where he was primarily responsible for overseeing the management of our poultry farm and feed mill operations, ensuring consistent feed quality to meet nutritional requirements of various stages of laying hens.

In 2017, he was appointed as Executive Director assuming his current responsibilities. He continues to hold this position to-date.

Mr Ong Keat Hoe

Executive Director

Our Promoter, substantial shareholder and Executive Director.

He was appointed to our Board on 21 February 2025 and is responsible for our Group’s sales and marketing department.

He pursued his studies at Taylor’s University and obtained his Bachelor of Arts in Business Management with Marketing from University of the West of England, Bristol, UK in 2021.

In 2019, he started assisting our Managing Director in the day-to-day operation on a part time basis.

In 2021, he began his career in our Group as Sales and Marketing Manager where he was primarily responsible for nurturing customer relationships and developing new markets, both locally and overseas including Hong Kong. He also led the launch and development of our Group’s table eggs under our house brands. During the same year, he was appointed as Executive Director where he was responsible for overseeing the sales and marketing activities of our Group. He continues to hold this position to-date.

Mr Pook Kim Nyean

Independent Non-Executive Director

He was appointed to our Board on 21 February 2025 as Independent Non-Executive Director.

He is the Chairperson of our Audit and Risk Management Committee and a member of our Nomination Committee and Remuneration Committee.

He graduated from Tunku Abdul Rahman College with a Diploma in Business Studies (Accounting) in 2004 and obtained his Advanced Diploma in Commerce (Financial Accounting) in 2006. He has been a member of ACCA since 2011 and subsequently became a Fellow of ACCA since 2016. He is also a member of MIA since 2012.

He began his career in Chong & Co Chartered Accountants in 2006 as an Audit Associate where he assisted in audit matters of small to medium-sized corporations. He left Chong & Co Chartered Accountants and joined Crowe Horwarth International (currently known as Crowe Malaysia PLT) in 2008 as an Audit Associate and was subsequently promoted to Audit Senior Manager. He was primarily involved in numerous audit assignments in various industries such as trading, manufacturing and property development.
In 2017, he left Crowe Malaysia PLT and joined Uzma Berhad as Financial Controller, where he was responsible for finance and accounting matters. He resigned from Uzma Berhad in 2020 and thereafter, joined Aeon Credit (M) Berhad as its Head of Finance where he was primarily responsible for overseeing the financial reporting, internal controls, risks, ethics and compliance with legal and statutory requirements.

In 2021, he resigned from Aeon Credit (M) Berhad and joined Software One Experts Sdn Bhd as its Head of Finance, a position he presently holds, where he spearheads the company’s finance department.

He currently sits on the board of Resintech Berhad (since 2023) as Independent Non- Executive Director. Resintech Berhad is listed on the Main Market.

He does not have any relationship with our Promoters, Directors and key senior management.

Mr Chang Lih Yik

Independent Non-Executive Director

He was appointed to our Board on 21 February 2025 as Independent Non-Executive Director.

He is the Chairperson of our Nomination Committee and a member of our Audit and Risk Management Committee and Remuneration Committee.

He obtained his Bachelor of Laws from Multimedia University in August 2008. He subsequently completed his Master of Laws with specialisation in Business Law from University of California, Berkeley, USA in May 2013. In October 2013, he passed the New York State Bar Examinations. He was admitted to the New York State Bar in 2016.

He began his career with KPMG Tax Services Sdn Bhd in November 2008 as Tax Consultant Assistant where he was mainly involved in tax advisory and tax computation matters.

In 2009, he resigned from KPMG Tax Services Sdn Bhd and joined Kadir Andri & Partners as a pupil-in-chambers where he assisted with litigation matters including the drafting of cause papers and attending court hearings. He completed his pupillage in March 2010 and was admitted as an advocate and solicitor of the High Court in Malaya in May 2010.

In August 2010, he began his legal practice with Wong Beh & Toh as Legal Associate where he was mainly involved in capital market and mergers and acquisitions matters. In 2012, he resigned from Wong Beh & Toh to further his studies in USA. In 2013, he joined Realty Links LLC which is based in Houston, Texas, USA as Legal Researcher for a short stint where he assisted with research on land acquisition and land auction related matters. During the same year, he resigned from Realty Links LLC and took a 2 months hiatus before returning to Malaysia.

In 2014, he joined Adnan Sundra & Low as Legal Associate and was primarily involved in legal matters relating to initial public offerings and equity capital markets. He resigned from Adnan Sundra & Low and founded Chang & Co in February 2018. He left Chang & Co in December 2018. In 2019, he joined Wong Teoh & Chang as Partner, a position he presently holds, where his practice focuses primarily on corporate, commercial and real estate matters.

He does not have any relationship with our Promoters, Directors and key senior management.

Mrs Tan Phaik Yen

Independent Non-Executive Director

She was appointed to our Board on 21 February 2025 as Independent Non-Executive Director.

She is the Chairperson of the Remuneration Committee and a member of the Audit and Risk Management Committee and Nomination Committee.

She obtained her Bachelor of Laws from the University of London, UK in 1992 and obtained the Certificate of Legal Practice in 1993. She was admitted as an advocate and solicitor of the High Court of Malaya in December 1994.

She has over 30 years of experience as an advocate and solicitor in Malaysia and she has garnered extensive experience and expertise in real estates, corporate, and banking and finance matters. She joined Oon Kong & Lee in March 1994 as a pupil-in-chambers and completed her pupilage with Lee Choon Wan & Co in November 1994. Following her admission to the Malaysian Bar, she joined Cheah Pok Gek & Associates in December 1994 as Legal Assistant.

In 1997, she left Cheah Pok Gek & Associates and joined Soo Thien Ming & Nashrah, Klang office, as Legal Assistant where she was primarily involved in corporate and conveyancing matters.

In 2003, she was promoted to Partner of Soo Thien Ming & Nashrah. In 2021, she left Soo Thien Ming & Nashrah and joined CH Yeap & Partners as Partner. In 2023, she left CH Yeap & Partners and founded PY Tan & Partners.

She does not have any relationship with our Promoters, Directors and key senior management.