Corporate Milestone

OUR JOURNEY OF GROWTH AND EXCELLENCE

From humble beginnings in the 1960s to becoming one of Malaysia’s premier egg producers, explore the key milestones that have shaped Qplus Farm Fresh Eggs into a trusted name in poultry farming.
1979
  • Hock Soon Poultry Farm was incorporated and we commenced our poultry farming business on a plot of land in Bidor, Perak (“Bidor Integrated Farm”), which remains as our business location as at LPD.
  • At this juncture, we adopted an open-house system for rearing of layer chickens that was labour intensive which required poultry feeding, egg collection and manure removal to be carried out manually.
  • As we commenced our poultry farming business at Bidor Integrated Farm, Ong Boon Leng joined our Group as Farm Manager and subsequently emerged as a shareholder of Hock Soon Poultry Farm in 1980.
1985
  • Our Executive Director, Lim Suk Gen (the wife of Ong Boon Leng) joined our Group as Production Supervisor and subsequently emerged as a shareholder of Hock Soon Poultry Farm in 1990.
1997
  • We began to transition into a closed-house system via the construction of 3 closed-house chicken coops (i.e. 2 for mature hens that start laying eggs and 1 for pullets), with a capacity to accommodate 80,640 mature hens and 41,472 pullets. We operated these closed-house chicken coops concurrently with the then existing open-house chicken coops. This was part of our initiative to increase the scale of our business and be less labour intensive, through the automation of several processes which included feeding, egg collection and manure disposal. The adoption of a closed-house system creates a more controlled environment which minimises the risks of contamination and disease outbreaks.
  • With the 2 closed-house chicken coops for mature hens, we increased our egg production capacity by approximately 69,000 eggs per day. Since then, we had gradually ceased operating open-house chicken coops and focused on increasing the number of our closed-house chicken coops.
1998
  • In view of the increased egg production capacity arising from the new closed-house chicken coops, we purchased and installed an automated egg grading and sorting line with an egg grading and sorting capacity of 50,000 eggs per hour to increase the efficiency of our egg grading and sorting process. [Prior to this, egg grading and sorting was carried out both manually and by using a semi-automated grading and sorting machine, which had been discontinued since then. The previous semi-automated grading and sorting machine required more human intervention by our workers as the packaging materials had to be manually fitted into the machine prior to the grading and sorting process. Further, there were lesser [grading and sorting lanes] in the previous semi-automated grading and sorting machine which resulted in lowered grading and sorting efficiency and capacity, as compared to the new automated egg grading and sorting line.
1999
  • In order to gain better control over the quality of our poultry feed and to be more self-sustainable, we purchased and installed a computerised poultry feed production line with a production capacity of 144 MT per day to automate the production of poultry feed. Prior to this, our poultry feed was produced manually in-house which limit our production capacity and required us to source large quantities of poultry feed from our suppliers.
2001
  • We secured an overseas customer in Hong Kong.
  • We purchased and installed another automated egg grading and sorting line with an egg grading and sorting capacity of 50,000 eggs per hour, which resulted in a cumulative egg grading and sorting capacity of 100,000 eggs per hour.
2004
  • With continued expansion of our business, the number of our closed-house chicken coops for mature hens and pullets stood at 10 and 2 respectively, with a capacity to accommodate 495,936 mature hens and 96,768 pullets respectively.
  • With a total of 10 closed-house chicken coops for mature hens, we increased our egg production capacity to approximately 421,000 eggs per day.
  • We ceased our open-house chicken coops operations and fully adopted closed-house systems in all our chicken coops.
2007
  • We purchased and installed a more efficient automated egg grading and sorting line with an egg grading and sorting capacity of 96,000 eggs per hour. Subsequently, we gradually ceased using the 2 existing egg grading and sorting lines purchased in 1998 and 2002.
2010
  • We continued to expand the number of our closed-house chicken coops over the years until 20 and 5 closed-house chicken coops were constructed for mature hens and pullets respectively, with a capacity to accommodate 1,256,640 mature hens and 321,792 pullets respectively.
  • With a total of 20 closed-house chicken coops for mature hens, we increased our egg production capacity to approximately 1,068,000 eggs per day.
2011
  • Our Executive Director, Ong Keat Qian (the son of Ong Boon Leng) joined our Group as General Manager.
  • We also purchased a poultry feed mixer that enabled us to increase the production capacity of our poultry feed to 288 MT tonnes per day.
2012
  • We purchased and installed another automated egg grading and sorting line with an egg grading and sorting capacity of 96,000 eggs per hour, which further increased our egg grading and sorting capacity to a total of 192,000 eggs per hour.
  • We obtained the Halal certification for our table eggs.
2013
  • We established our house-brand ‘Qplus’ and began to sell some of our table eggs under the brand ‘Qplus’. Prior to this, all table eggs sold were unbranded.
  • We obtained the Makanan Selamat Tanggungjawab Industri (“MeSTI”) certificate, which certified that we have fulfilled the terms and conditions for MeSTI.
  • We also obtained the Good Animal Husbandry Practices Certification Scheme (“SALT”) (currently known as Malaysian Good Agricultural Practices (“myGAP”), which certified that we have fulfilled the Department of Veterinary Services’ requirements and have implemented good animal husbandry practices.
2016
  • We obtained the Hazard Analysis Critical Control Points (“HACCP”) MS1480:2019 and International Organisation for Standardisation (“ISO”) 22000:2018 certifications that certified our compliance with the HACCP standard and ISO 22000:2018 standard for the processing of poultry eggs and egg products.
2019
  • Our Executive Director, Ong Keat Hoe (the son of Ong Boon Leng) joined our Group as a Sales and Marketing Manager.
2021
  • We obtained the Good Manufacturing Practices (“GMP”) MS1514:2009 certification that certified our compliance with the GMP MS1514:2009 standard for the processing of poultry eggs and egg products.
2022
  • We expanded our product offerings through the launch of premium eggs under our house-brand ‘Qplus’.
2024
  • Throughout the years, we continued to expand the number of closed-house chicken coops, reaching a total of 26 and 7 closed-house chicken coops for mature hens and pullets respectively, with a capacity to accommodate 1,735,232 mature hens and 486,912 pullets respectively.
  • With a total of 26 closed-house chicken coops for mature hens, we increased our egg production capacity to approximately 1,475,000 eggs per day.
  • We acquired 3 plots of adjacent land in Teluk Intan, Perak with the intention to establish a new poultry farm in Teluk Intan to expand our egg production capacity.
2025
  • We upgraded one of our existing closed-house chicken coops for mature hens which increased our capacity to house another additional 5,632 mature hens, resulting in a total capacity of 1,740,864 mature hens. This increased our egg production capacity to approximately 1,480,000 eggs per day.